The world of Information technology has advanced furiously and daily almost billions of users invest trillions of money for development in the technology. Google is the most renounced name in the market, so every successful company wants to get affiliated with it because of its robust contribution towards advancing the technology. Android is another most prominent achievement of Google, according to the latest reports Android has become the leading Mobile Phone OS (operating system). Now being a Blogger it is getting essential to get an Android Smartphone because it does continue boundless services. Being a Blogger we need to stay updated regarding the latest trend in blogosphere obviously, we cannot sit in front of computer gazing 24 hours. This is the reason we must consider a Smartphone, so today we will be going through the Top 10 Android Applications for Bloggers and Webmasters. 

Blogger Android Application:

Obviously we love Blogger Platform so cheers to Google for creating such a remarkable Application which can be accessed through our android Smartphone. By using this App, you can blog on the go and can enjoy the tremendous experience. It has the flexible interface, which will never let you think that you are working on a smartphone.

You can easily publish posts, upload pictures and can even embed YouTube videos. Also, you can edit your list of old posts, and if you have multiple blogs setup on different accounts then you can make use of Blogger Switch account service. You can easily download this application for free from Google Play.

Google Reader Application:

Google Reader application is becoming necessary for every blogger because most of the time bloggers don’t like to check different blogs they want everything in systematic order in once place, so Google readers is the perfect solution. This tool will allow you to get all the updates of your Favorite Blogs, sites, and more all at once place. Google reader’s keeps on tracking the websites, so your reading listing remains updated.

WordPress Android Application:

How can we forget WordPress it is the number one blogging platform. With the help of this WordPress Application, you can easily get access to your WordPress Admin panel and can manage your blog straight from your smartphone. WordPress for android is open souse application that allows you to write spectacular content for your visitors. This application supports both WordPress.com and WordPress.org (3.0 or higher).

Google Analytics Application:

Do you ever imagine that how visitors came to your blog and how much time they spent on it? Google analytics is the perfect combination of SEO and website tracking tools that works solely on merits and gives most prominent results. Just few weeks ago Google has introduced Google analytics for Android devices so surly it would act as icing on the top.

Adobe Photoshop Express Application:

Usually to give an ideal touch to our Posts we need to associate a relevant image to it, so visitors can easily pick the things which you are trying to explain. Everyone knows adobe is the pioneer of photo editing, so if you want to edit images for your blog then use Adobe Photoshop Express on your Android Tablet of smartphone and I bet it will never let you down.

GMAIL Application:

To stay connected to your blogging circle you often use email services but Gmail is the most desirable email hosting, through which you can easily connect your different custom domain email addresses and by using GMAIL App for Android you can access them from your Smartphone or tablet. Keeps your conversation going on, everywhere you go GMAIL is there with you. Gmail is built with new and improved technology that email can be more effective, fluent, and may be funnier. Read, write, respond to your emails, and create a healthy relationship with your clients as well as followers.

SEO SERP Tracker

Search engine optimization is most crucial part of a blog it requires consistent monitoring to improve your Search engine page ranking. This App will allow you to learn whether you site is qualified to be ranked as the top most website. You can easily track and improve your website performance through SERO SERP tracker. Moreover, it’s an excellent free tool for SEO and internet marketing.

Skype - free IM & video calls:

Being a blogger, we have to maintain a decent relationship with our fellow blogger and Skype is the perfect platform to stay interacted with Fellow bloggers. You can talk, chat and can even go face to face using this Skype Android Application. This Application will perfectly work on Android 2.3 gingerbread, but you may experience few bugs if you try it on Android 2.2 OS.

 

Pocket -formerly Read It Later:

Bloggers spend almost half of their life in reading articles online, so they can get some lethal information about latest trends. However, sometime they don’t have time to search from the scratch. We can save different web pages in our smartphone and can read them anytime without any internet connection. Formally, this application was a Paid Application known as Read it later but after its success the developers renamed it to Pocket and now it’s Free for everyone.

 

DroidEdit (free code editor)

DroidEdit is an open source editor for android tables and devices which allow users to write codes straight from their mobile phones. You can easily work on several computer languages like, C++, JAVA, HTML, SQL and much more. Besides that, it is easy and takes minutes in installation. Furthermore, it provides easy to use interface through which you can easily manage different task on your fingertips.

These tools are essential for every blogger who has an Android Smartphone while those who cannot afford it can easily use these tools from their desktop. Hope you have enjoyed the feast till then, peace, blessings and Happy Blogging.

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Search engine optimization really is one of the most challenging and frustrating things for online marketers. The main reason is that its algorithms are changing over time and online marketers are becoming more and more confused as to what Google really wants. For this reason, a lot of people think that they need to adapt to the constant changes about SEO. However, in reality, there are actually a few things that change and the fundamental principles of SEO remain the same. For instance,online marketers do SEO only for building links and improving website ranks. However, if you read forums and other online posts about SEO, you will see a lot of methods that people are proposing about ranking their websites. Below are some of these methods:

• Churn and Burn Websites – this is a method where in people buy websites then spam with by sending extremely large amounts of link. In order to rank their websites. This method is effective, however, they will soon be penalized and need to build their website all over again. People following this method can definitely earn some cash. However, this is a non-sustainable business model and should not be followed.
• 301 redirects- this is a method wherein people buy high PR domains then redirect these domains these domains into their own website. This method can increase the ranking of their website but not for a very long time. However, this business model is not recommended because it is not safe.You can read  in my old post which is about Step By Step Guide-How to do the 301 Redirect For Traffic
• Random Link Spam – this is a method wherein people spam their own website by sending multiple links and building a lot of keywords. This is not recommended since your website is your money machine. You are working hard to build it and you should not just spam it just to earn some cash.
• Link Wheels – this one is similar to link pyramid but has a huge foot print. Basically, this method requires people to interconnect all of their Tier 1 links. However, according to some people who have used this method, they were not able to experience good results after sometime. Thus, it is safe to stay away from this method.
• Link Pyramids – this is another method and is actually the topic for this article. Link pyramids are highly recommended ways to boost your website ranking. If you want to know more about this method, then you better continue reading.

What is a Link Pyramid?

A link pyramid is simply a tiered link structure. As you go up each of the tier, the links become greater in number and each tier that comes first before another tier will be supported. However, the links could also become much spammer. The image below will explain this to you.

Let us break down this image for you to understand how link pyramid work. First, your tier 1 links, the ones that point to your website which is 40 web 2.0s in this example, are the highest quality links in your pyramid. The main function of the link pyramid is to drastically strengthen your tier 1 links. For that reason, high PR links would be the best thing to do. This can be done by pointing other links into it. However, these links that you will point at them should have considerable page rankings as well.

So now, you might be thinking why not just send these high PR links into your website. Well, if you send them to your web 2.0then you will have your own high PR pages that you can use whenever you want to.

Thus, you need to find some services that sell or offer high PR links. Usually, you can find some in the form of blog comments. Just order them in bulk and do not worry because these ones are just cheap.

As for recommendation, you can just use the extremely cheap high PR links from blackhatlinks. However, you should not send these links to your website. What you need to do is to send them to your web 2.0s or in the form of buffer links.

The Web 2.0 Formula

Since you will be working with traffic, real people will visit your website. Therefore, you need to have a descent website where people can become engage into staying at your website. In order to do that, you can make use of the web 2.0 formula. All you need to do is to make high quality articles including relevant videos and images. Afterwards, you will place 2 links on the page. One link will point towards the page that you wanted to rank while the other link will point towards the home page of your website. Your brand name should be the anchor text for the link that points into your home page.

You would to create about 20 to 60 of these web 2.0s for your first tier. Of course, you will be sending other links to your money site as well. However, these links are the most important of all of your links.

Building Up Your Second Tier

Your 2nd tier is not as important as it may seem. However, there are two integral reasons for building the tier 2.

1. High PR links. Since the higher the quality of your links, the better it is for you so try to aim for private blog networks.
2. Social Bookmarks. They easily become indexed.

The purpose of your tier 2 is to strengthen your tier 1 by getting them more indexed and boosting their PR. For that reason, high PR links are so important. If you will not use them, it will be very difficult for you to boost the PR of your tier 1 links.

Building Up Your Tier 3

You can build up your 3rd tier through forum profiles, article directories, Wikis, RSS, social bookmarks, and blog comments. Just make numerous links in this tier and point each one of them to tier 2 only. Do not worry if spam comes in because it is only natural.

If you carefully follow the things mentioned above, then your concept map should now look like this:

When it comes to dripping the links, it will take only four day to drip the first tier, one week to drop the second tier, and one week to drip the third tier.

What Is Best Anchor Diversity

In today’s SEO world, having an anchor diversity is a must have. However, you would want to rank your tier 1 first before the succeeding tiers. In order to do that, follow the percentages below:

• 35 percent page URL
• 25 percent main keyword
• 20 percent secondary keyword
• 15 percent home page URL
• 5 percent random words

Therefore, most of your links should come from the page URL. This will be followed by your main keyword and your secondary keyword. Your home page URL should come after that and the last one should be your random words.

That’s all for link building with link pyramids. However, this method does not work for everyone. Therefore, you should mix some things up in order for you to find the most suitable processes for you. Good Luck!

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When you think about YouTube,you probably have a certain kind of video in mind. Perhaps it’s that viral video of a cat chasing a laser pointer, or a small child falling over. Perhaps it’s a trailer for aTV show, or a sports clip. But YouTube is about more than viral videos.

It’s a platform for creating and distributing just about any kind of video content, offering the ability to add interactive elements. Companies make videos to promote their products, or explain how to use them. Sports teams create behind-the-scenes content to give fans an insight. And individuals turn hobbies into channels devoted to almost any kind of activity.

Although it’s often thought that YouTube focuses on young people, that’s not true: with more than a billion users each month, there’s something on YouTube for every age, every demographic and every kind of interest.

In order to understand what you can do on YouTube, it’s worth taking a look at the different kinds of channel that people have created, and seeing some of the best channels around.

COMPANIES AND BUSINESS

As you’d expect, Google makes a great deal of  use of YouTube. Not only does the company itself have a dedicated channel, but each of its products has a channel. Events such as the Google I/O conference are streamed live Google’s channels aren’t used only to
promote products. It also has channels such as GoogleTechTalks, which are filmed
speeches by famous scientists, authors and academics visiting the company to speak. By
opening up so much of its “internal life” in this way, Google positions itself as a great place to work as well as a technology leader

 GOPRO

It would be easy fora tech company such as Go Pro to have a dry, dull channel focusing on feature sets — but thankfully, it’s managed to go far beyond this. Instead, the focus of
the channel is the amazing footage that Go Pro cameras allow you to take, delivering
inspiration to owners and potential owners of the product.The channel‘s 2.2 million subscribers are treated to a mix of brand-original and user-generated content, such as a back flip across a72ft deep canyon and footage of endangered African lions.

 RED BULL
With more than 3.5 million subscribers, Red Bull is arguably the most popular business channel online. Red Bull focuses on the extreme sports that it sponsors and is associated with,from sailing to motocross to skateboarding providing professional-level coverage with well-organized play list for each sport.Its most popular videos, such as extreme
BMX cyclist Danny lviacAsktll’s “Way Back Home”, have tens of millions of plays. In terms
of brand exposure, the channel probably reaches more people in its target youth
market than with any other kind of advertising.

Sports On YouTube

NBA
With more than 5.7 million subscribers and 14,000 videos posted, the NBA channel is the home of basketball content. Every week of the season sees new highlights from games, giving the NBA a huge reach in the youth market.What the NBA does incredibly well, though,is to create unique content based on its vast catalog of footage. For example, Kobe Bryant’s Top 10 Plays of 2007 – a compilation of the player’s best moves – has been seen more than eight million times, and spawned a hit program format that regularly has more than a million plays per video.

ESPN
Aside from its main channel, ESPN also splits its programming across sub-brands such as ESPN1stTake As you’d expect, the content is high quality, with millions of views for its best
videos and more than 1.5 million subscribers But what really sets the channel apart is
its use of playlists, which revolve around key channel presenters as well as cu rating the
best of the sub-brands, including Grantland, its sports and pop culture channel This curator works well, and means that subscribers to the main channel are more likely to subscribe to the sub-brands .

REAL MADRID
Real Madrid is one of the biggest sports teams in the world,and YouTube is an important way for the team to reach its vast number of fans in every country. A subscriber base of 1.4 million subscribers suggests it’s achieving its goal. The content is a mix of match footage, behind-the-scenes videos, and programs about players (key stars get their own playlists, too)most of the content is in Spanish, as you’d expect, but the club also maintains an English language playlist. Some videos also feature captioning, which can be
automatically translated.

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PayPal is an e-currency based company that provides an avenue for payment processing, as well as sending and receiving money. You can buy something online and make payments via PayPal; or you can work for someone online and get paid via PayPal and vice versa, you can hire someone to work for you online and then pay them via PayPal. It is convenient and fast; over the years, it has become one of the world’s top payment processors. All major web-based companies, web hosting providers, affiliate marketers, and advertising companies use PayPal.

In some countries, though, PayPal is not available, and Pakistan is one of them. Other countries in this list are Afghanistan, Bangladesh, Egypt, and Iran. This is most unfortunate since these countries combined make a population of 70 million people and a market as big as this would be a source of high profit. Until now, it is difficult to understand why PayPal continues to be unavailable in these parts of the world.

 One thing about PayPal is that in order for you to be able to send and receive money through your account, it needs to be verified using a bank account or a credit card. They say that this is for protection/ security. The only way that you can get your account verified is by using a virtual credit card, which works just like any ordinary credit card, only that there is no actual, physical card. These are issued so you can protect your real credit card and no one will have unauthorized access to your account. You can use these for your purchases and business transactions and you can also use this to verify your PayPal account. So if you want a Pakistan free PayPal account, you can now have it verified through a Payoneer Prepaid Card which you can order, free of cost, from Payoneer . Once you receive the card, you may then use it as verification for your PayPal account. click on the link. Another way for PayPal account verification is by using Entropay, wherein you can create a free account.

Once you have your virtual credit card, you can now register it. To be safe, choose USA as your country. Be careful in registering: use American names, a real address and postal code. You can get all these details from the FakeNameGeneratorwebsite. Once done, create a PayPal account using the same exact information on your virtual credit card. Once done, start the process of verification (the instructions will be in the PayPal account) and wait for 2-3 days for the code to be generated. Copy that code into your PayPal account and you’re all set.

The next question is how do you withdraw money from your PayPal account? For this, you need to create a Payza account; don’t worry, this is free. After verification (using your virtual credit card information), transfer your funds in PayPal to your virtual credit card and then transfer again to your Payza account. From here you can withdraw your money into your local bank via wire transfer.

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Google is certainly one of the leading search engines of today. It does follow different links of a webpage to another. Search engines like Google basically consist upon these three things:

• Crawler
• An Algorithm
• An Index

Crawler follows the link to the website. It remains active over internet 24/7 and keeps on saving the pages’ HTML version in its gigantic database, called index. Every time when you update your website, Google updates its index accordingly.  However, there is no sure guarantee for the rate of revising the website by Google. The detection of your updated website by Google basically depends upon numerous factors like online traffic on your webpage, number of times you update your website, and the amount of content, etc. In order to realize the Google of your website’s existence, it is very important for you to first have referral links of your website on other WebPages. The crawler will then automatically follow the referral or redirected link to your website and will update the index.

Google’s Hush-Hush Algorithm  

Once your website gets indexed in the Google’s database, it will now appear in the search results carried out by the online users through Google search engine.

Now there’s a key behind the arrangement of pages that you see in the search results. There’s an order which is followed by the Google search engine that provides you the links in ascending / descending order. There’s an algorithm for this which works quite secretly. Nobody for sure knows about the working fundamentals of the algorithm which decides the ordering of WebPages in search results.

Result Pages of Google

Google search engine provides 8-10 links for the sites against your specific keyword search.  The top – order pages are referred as organic results. However, you can get more links for the typed keyword on the 2nd and further pages of the Google search engine. The links that appear in blue color (2-3 links at top) are often the paid ones that means Google charges fee for them from the owners. These are basically ads which are relevantly shown against your searched keyword. As far as the prices for ads are concerned, it varies as per the rate of search.

 Value For The Links At Search Engines

For the uninformed people out there, it is very important for them to first realize the value of links and how search engines use those links. Search engines basically use multiple numbers of links that points towards your website in order to determine the important of your page to online users. Internal as well as external links to the website have been found quite effective in ranking the webpage at search engines. It is very important for you to post external links to such websites which are densely accessed by online users instead of small websites.

Universal Search

Apart from the paid and organic results, Google does value videos, images, news and other items in the search results. This mixture of the result is basically known as Universal search.

Achieving Top Rank For Your Webpage At Organic Search Results:

SEO which is abbreviated for Search Engine Optimization is the only effective profession which can help your webpage to get ranked at the top of search results. For this, SEO personals try to fit your website into Google’s secret algorithm. This doesn’t change the fact of Google’s algorithm being secret but SEO is the only technique which can result in favor of your webpage. From the SEO point of view, Google’s secret algorithm is divided into two basic categories:

1. ON Page:

ON page factors basically decide the positions of the webpage. It includes numerous things like code quality, technical issues, textual issues, and much more.

2. OFF Page:

OFF page factors basically incorporates links to your webpage. Higher the links pointing towards your website, brighter are the chances that you page will be ranked at top.

 We will thoroughly discuss about the ON-Page & OFF-Page factors while we discuss LINK BUILDING.

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Google is certainly one of the leading search engines of today. It does follow different links of a webpage to another. Search engines like Google basically consist upon these three things:

• Crawler
• An Algorithm
• An Index

Crawler follows the link to the website. It remains active over internet 24/7 and keeps on saving the pages’ HTML version in its gigantic database, called index. Every time when you update your website, Google updates its index accordingly.  However, there is no sure guarantee for the rate of revising the website by Google. The detection of your updated website by Google basically depends upon numerous factors like online traffic on your webpage, number of times you update your website, and the amount of content, etc. In order to realize the Google of your website’s existence, it is very important for you to first have referral links of your website on other WebPages. The crawler will then automatically follow the referral or redirected link to your website and will update the index.

Google’s Hush-Hush Algorithm  

Once your website gets indexed in the Google’s database, it will now appear in the search results carried out by the online users through Google search engine.

Now there’s a key behind the arrangement of pages that you see in the search results. There’s an order which is followed by the Google search engine that provides you the links in ascending / descending order. There’s an algorithm for this which works quite secretly. Nobody for sure knows about the working fundamentals of the algorithm which decides the ordering of WebPages in search results.

Result Pages of Google

Google search engine provides 8-10 links for the sites against your specific keyword search.  The top – order pages are referred as organic results. However, you can get more links for the typed keyword on the 2nd and further pages of the Google search engine. The links that appear in blue color (2-3 links at top) are often the paid ones that means Google charges fee for them from the owners. These are basically ads which are relevantly shown against your searched keyword. As far as the prices for ads are concerned, it varies as per the rate of search.

 Value For The Links At Search Engines

For the uninformed people out there, it is very important for them to first realize the value of links and how search engines use those links. Search engines basically use multiple numbers of links that points towards your website in order to determine the important of your page to online users. Internal as well as external links to the website have been found quite effective in ranking the webpage at search engines. It is very important for you to post external links to such websites which are densely accessed by online users instead of small websites.

Universal Search

Apart from the paid and organic results, Google does value videos, images, news and other items in the search results. This mixture of the result is basically known as Universal search.

Achieving Top Rank For Your Webpage At Organic Search Results:

SEO which is abbreviated for Search Engine Optimization is the only effective profession which can help your webpage to get ranked at the top of search results. For this, SEO personals try to fit your website into Google’s secret algorithm. This doesn’t change the fact of Google’s algorithm being secret but SEO is the only technique which can result in favor of your webpage. From the SEO point of view, Google’s secret algorithm is divided into two basic categories:

1. ON Page:

ON page factors basically decide the positions of the webpage. It includes numerous things like code quality, technical issues, textual issues, and much more.

2. OFF Page:

OFF page factors basically incorporates links to your webpage. Higher the links pointing towards your website, brighter are the chances that you page will be ranked at top.

 We will thoroughly discuss about the ON-Page & OFF-Page factors while we discuss LINK BUILDING.

Read More »

ntroduction:

The first step for any online blogger, developer or freelancer out there is to optimize his / her website for different search engines. Now, the question arises that how you can optimize the website? Well, the answer is quite straight and simple and that is “Keyword”. Now, the word “KEYWORD” has a lot full of background which is yet to be discussed. This “series of steps” will let you know all the details about how to conduct Keyword research and to extract its benefits in the long run.

Step # 1 – Write Down The Mission

Have you ever thought of those elements which can make your website unique and qualitative? What would be the idea that you can come up with and would be a hit – sell in online market? And, what are those reasons against which you would attractive the online clients towards your website? These are all the basic questions that you should keep in mind while getting into this line of action. This is what we call “Mission” in general terms. You should be curious that the website which you are going to develop, how come will those specific clients will come to know who want to avail these services. How to make your website fit for those people who are searching for likewise services being provided by you? How to get rid-off of bounce rate (the rate which depends upon those users who visit your website and leave it instantly)? Obviously, higher the bounce rate – more are the chances that your website will drop down in Google ranking.

Market Competition:

Apart from all the ranking, you have to ultimately rank your website on the basis of online market and the people who are largely looking for likewise services online. Now, there are different markets for research. Some markets are said to be highly competitive where giant online companies mostly dominate most of the Google search results. Such giant online companies do spend a whole lot of budget just in the name of SEO marketing and to get ranked at top against which a simple online developer can’t simply compete. So, ranking of your website is hard in such markets. However, it is highly suggested to find such markets that can cash your website against these big boys.

For example, if you wish to have a website based upon selling holidays to Caribbean – it would be quite hard for you to get your website ranked for Holiday Caribbean. But, you still can rank it with keywords related to TRAVEL like VISIT, JOURNERY,HONEYMOON and so on. Your holiday offers would be mostly for the newlyweds so you can incorporate the keyword likeNEWLYWEDs CARIBBEAN, CARIBBEN HOLIDAYS FOR NEWLY / ELEDERLY WEDs or something like that.

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In step 1 – we have learned about the importance and significance of Keywords. Now, we will analyze the keywords with one step ahead.
Step-2 : Against Which Search Items You Want To Get Found

Make A List:
It would be great if you can come up with a list for the possible search items against which you want your site to be found. Undoubtedly, this is quite a difficult phase that needs extra ordinary attention, focus and mind of yours. This is just like of getting into the minds of audience and knowing that what items do they want to search on Google or any other search engine. What expectations can you website fulfill for the online consumers and how they can get the answer of their queries from you webpage? These are all the factors that you must need to keep in mind while preparing the list for possible keywords.

Earlier in recent years, it was quite easy for the online developers to find about the online people and what they are basically looking for over search engines by simply accessing Google Analytics. However, this is not the case now. So, you are completely in dark and have to find a way out on your own self. Once you manage to attract the online users, then you can see their SEARCHED ITEMS.

Tools That Can Be Used:

Here are some of the tools that can be used to get started:

1. Google Adwords Keyword Planner:

This is said to be one the very useful tools when it comes to research about specific keywords. This tool can be used to find unique, real, related and new keywords on which you can spend some extra bucks for the advertising.

Keyword Suggest Tool

This is yet another effective tools which basically uses Google Suggest feature in order to let you know about the density of different keywords being searched around. It basically finds the expansion to the given keywords which are suggested by the GOOGLE. For instance, if you type EXAMPLE – it will expand the keyword like EXAMPLE A, EXAMPLE B till EXAMPLE Z. For you, it is quite good to find such extendable keywords. Or, get sensible suggestions for keywords from this links as wellGoogle Keyword Suggestions Tool

3. Google Trends:

Google trend is basically not for keyword research and to attract people through it. However, it can give you quite a good idea about the trending factors over e-world. You can see graphs for different regions in which there are different trends and how much people are looking to it. If your website is seasonal or related to NEWS, then it is very important for your keep a keen eye over Google Trends.

4. Internal Search Engine:

A website may has different categories in it. So, in order to find what online visitors are particularly trying to find in your website can be done through your internal search engine. You can come to know about the keywords which online visitors didn’t find on your website and the keywords which didn’t bring fruitful results. You can change, edit, add or remove the keywords accordingly. You can easily do it with Google Analytics WordPress Plugin.

Long – Tail Keywords:

The above mentioned tools will surely help you to end up with such a list that can bring fruitful results for your website in the long run. You are also privileged to think about keywords’ combinations as well. Avoid selecting such keywords which are based on single word. The longer and more specific keywords would be – brighter are the chances for online visitors to come to know about your website.  Such keywords are basically known as long – tail keywords.

Some of the example for Long – tail keywords are:

• Compare prices for Macbook desktop
• Where To Find Best Coffee Around Seattle

Once understood with kean knowledge – it’s time to nail it with STEP – 3 of Keywords Research

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Google Friendly Site Structure

Google mostly get the clues of finding your website from its database because of the site structure that you have given to your webpage. Undoubtedly, a good structured website will surely get a good ranking at search engines as well. The site structure basically makes the search engines understand about your website and the services that are being provided by your webpage. Furthermore, it helps the search engines to find and index the content that is relevant to the purpose of your website and the intent as well. This guide is completely related to make the online developers realize about the significance of site structure and to update you with practical tips in order to set up / update your website.

Creating The Pyramid: 

Keep in mind that you can only use the quality content of your website in the righteous and fruitful manner provided that you have given your website a good structure. Furthermore, site structure is also held responsible for the link juice to other webpages on your website.

As far as the development of site structure or the up-gradation of the existing site structure is concerned, people have been seen quite confused. Well, there’s no rocket science involved in it provided that you do follow the given steps in righteous manner. For the creation of site structure, you can take the help of different softwares like VISIO or EXCEL. In SEO section, we have helped you to create the structure – now all you have to do is to insert the pages and other sections of your website in the structure in form of a tree. Hopefully, you’ll come with a tree like the one shown below:

Analyzing The Pyramid: 

The ideal site structure should be like the pyramid from ancient Egyptian times. While working on the development of site structure, make sure that it stays balanced. Always put the HOMEPAGE of your website at the top of the pyramid with navigation buttons allowing online visitors to roam around other pages of second level. Make sure to incorporate the navigation buttons in the pages of second level as well so that online visitors can jump at the pages of third level. Keep this cycle running till the users get access to each and every page of your website. I would like to suggest you to have 2-5 main sections of your website depending upon the content and information on it.

Balanced & Equal Sections: 

You are given full-fledge rights to create subsections beneath the main sections of your website. However, it is very important for you to keep in mind that all the sections must remain equally large and balanced. If, for some reason, sections are too large then you can divide them into two parts. The general rule that can be applied to ensure the equality of all the sections is that don’t make any section twice the large as any other section.

As you can see in the given pyramid that the “CODE” section constitutes more than the half of whole website area thus making it an unbalanced site structure:

Reflection Of Structure Should Be The Content:

While making the site structure, ensure that it does reflect the content. It would be better to arrange similar things together in a group while the different things should be rearranged in different sections.

As shown below – the sections “ABOUT”, “PROJECTS”, & “SITES” are somewhat similar in nature but are structured separately. These pages shouldn’t be treated differently but into the same section.

Traffic:

The pages that you think are mostly responsible for the traffic should be given prominent place at website. You can check through your internal setup and plugins for such pages that are driving much of the online traffic towards your website. These pages should be given high place and prominent visibility in the site structure.

Designing New Site Structure:

Once you have analyzed different faults and problems in the site structure, it would be easier for you to rearrange sections accordingly. It will certainly help you create / update an improved version of the site structure. However, fact of the matter remains same that the pyramid should be equally balanced and popular pages should be given higher place.

 Here’s a view of a refined, furnished, balanced and stable site structure shown below:

Naming The Sections:

Once the site structure is finalized, now is the time of naming all the sections within the structure. If you have got good content for each of the section then you don’t need to be worried because it will surely attract the online users towards your webpage. That’s why, you are suggested to name the sections in accordance with the keywords as it would be easier for the search engines to pop your website having sections with same keywords. Make a wise decision and select the most appropriate names for the sections & even subsections of your website. Once it is done creatively – you are half way done!

How To Name Sections:

Now here’s the example of selecting short and clean names for the sections.

Say that you have written something about the WordPress Plugins and now you want to name the sections. You shouldn’t name it with the word “WordPress” only as there’s dozen of content already available at the top of search engines. It would be difficult for you to compete here. The creative thing is to name the section like “WordPress Plugin” – you need to get into the mind of audience. Obviously, people looking for plugins will type “WORDPRESS PLUGINS” in the search engines. Brighter are the chances that your page will rank at top of search engines.

The picture shown below will give you a sensible idea of allocating the names to different sections & subsections:

Internal Link Structure:

Now, you are finished with the creation of a balanced pyramid and naming the sections accordingly – this is the time to ahead towards next step.  This step is basically the interlinking of different sections with each other. It is very vital to keep intact all the sections with each other. Each page which rests at the top should be linked with all the subsections and subpages of the pyramid.

Here’s the example:

Creating URLs For The Site Structure: 

After the implementation of site structure, this is the time for creating URLS of it. Each page has to be identified with a separate URL which describes the content of it. You can also induct the keywords in URL for better ranking.

Following are some of the important key points and guidelines that you have to keep in mind while creating and implementing the URLs.

• If you intent to use multiple words – make sure to separate the both with hyphen.
• If you are thinking to use MIXED CASE URLs then never think of it ever again. Linus & Unix servers are case sensitive. Did you ever see any link like “ /L0oKs/LikE/tHiS/”?
• Same goes with the usage of numbers. It might work for you but people won’t remember about the specific numbers allocated to specific pages.
• Try to make URLs predictable and guessable. The easier the URLs – brighter are the chances that people will remember it.
• Don’t forget to redirect all the old pages to their latest equivalents using the 301 redirects. 301 is basically a definite redirect which makes the search to move all links from old to news ones. For example, http://xyz.com will be redirected by 301 to http://xyz.com or vice versa.
• Ensure that the content will be visible to online visitors under single URL only. All the main-stream browsers do support the print style-sheets so there’s no other reason left behind to implement the style-sheet on different page.

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