How do people use YouTube?
When you think about YouTube,you probably have a certain kind of video in mind. Perhaps it’s that viral video of a cat chasing a laser pointer, or a small child falling over. Perhaps it’s a trailer for aTV show, or a sports clip. But YouTube is about more than viral videos.
It’s a platform for creating and distributing just about any kind of video content, offering the ability to add interactive elements. Companies make videos to promote their products, or explain how to use them. Sports teams create behind-the-scenes content to give fans an insight. And individuals turn hobbies into channels devoted to almost any kind of activity.
Although it’s often thought that YouTube focuses on young people, that’s not true: with more than a billion users each month, there’s something on YouTube for every age, every demographic and every kind of interest.
In order to understand what you can do on YouTube, it’s worth taking a look at the different kinds of channel that people have created, and seeing some of the best channels around.
COMPANIES AND BUSINESS
As you’d expect, Google makes a great deal of use of YouTube. Not only does the company itself have a dedicated channel, but each of its products has a channel. Events such as the Google I/O conference are streamed live Google’s channels aren’t used only to
promote products. It also has channels such as GoogleTechTalks, which are filmed
speeches by famous scientists, authors and academics visiting the company to speak. By
opening up so much of its “internal life” in this way, Google positions itself as a great place to work as well as a technology leader
promote products. It also has channels such as GoogleTechTalks, which are filmed
speeches by famous scientists, authors and academics visiting the company to speak. By
opening up so much of its “internal life” in this way, Google positions itself as a great place to work as well as a technology leader
GOPRO
It would be easy fora tech company such as Go Pro to have a dry, dull channel focusing on feature sets — but thankfully, it’s managed to go far beyond this. Instead, the focus of
the channel is the amazing footage that Go Pro cameras allow you to take, delivering
inspiration to owners and potential owners of the product.The channel‘s 2.2 million subscribers are treated to a mix of brand-original and user-generated content, such as a back flip across a72ft deep canyon and footage of endangered African lions.
the channel is the amazing footage that Go Pro cameras allow you to take, delivering
inspiration to owners and potential owners of the product.The channel‘s 2.2 million subscribers are treated to a mix of brand-original and user-generated content, such as a back flip across a72ft deep canyon and footage of endangered African lions.
RED BULL
With more than 3.5 million subscribers, Red Bull is arguably the most popular business channel online. Red Bull focuses on the extreme sports that it sponsors and is associated with,from sailing to motocross to skateboarding providing professional-level coverage with well-organized play list for each sport.Its most popular videos, such as extreme
BMX cyclist Danny lviacAsktll’s “Way Back Home”, have tens of millions of plays. In terms
of brand exposure, the channel probably reaches more people in its target youth
market than with any other kind of advertising.
With more than 3.5 million subscribers, Red Bull is arguably the most popular business channel online. Red Bull focuses on the extreme sports that it sponsors and is associated with,from sailing to motocross to skateboarding providing professional-level coverage with well-organized play list for each sport.Its most popular videos, such as extreme
BMX cyclist Danny lviacAsktll’s “Way Back Home”, have tens of millions of plays. In terms
of brand exposure, the channel probably reaches more people in its target youth
market than with any other kind of advertising.
Sports On YouTube
NBA
With more than 5.7 million subscribers and 14,000 videos posted, the NBA channel is the home of basketball content. Every week of the season sees new highlights from games, giving the NBA a huge reach in the youth market.What the NBA does incredibly well, though,is to create unique content based on its vast catalog of footage. For example, Kobe Bryant’s Top 10 Plays of 2007 – a compilation of the player’s best moves – has been seen more than eight million times, and spawned a hit program format that regularly has more than a million plays per video.
With more than 5.7 million subscribers and 14,000 videos posted, the NBA channel is the home of basketball content. Every week of the season sees new highlights from games, giving the NBA a huge reach in the youth market.What the NBA does incredibly well, though,is to create unique content based on its vast catalog of footage. For example, Kobe Bryant’s Top 10 Plays of 2007 – a compilation of the player’s best moves – has been seen more than eight million times, and spawned a hit program format that regularly has more than a million plays per video.
ESPN
Aside from its main channel, ESPN also splits its programming across sub-brands such as ESPN1stTake As you’d expect, the content is high quality, with millions of views for its best
videos and more than 1.5 million subscribers But what really sets the channel apart is
its use of playlists, which revolve around key channel presenters as well as cu rating the
best of the sub-brands, including Grantland, its sports and pop culture channel This curator works well, and means that subscribers to the main channel are more likely to subscribe to the sub-brands .
Aside from its main channel, ESPN also splits its programming across sub-brands such as ESPN1stTake As you’d expect, the content is high quality, with millions of views for its best
videos and more than 1.5 million subscribers But what really sets the channel apart is
its use of playlists, which revolve around key channel presenters as well as cu rating the
best of the sub-brands, including Grantland, its sports and pop culture channel This curator works well, and means that subscribers to the main channel are more likely to subscribe to the sub-brands .
REAL MADRID
Real Madrid is one of the biggest sports teams in the world,and YouTube is an important way for the team to reach its vast number of fans in every country. A subscriber base of 1.4 million subscribers suggests it’s achieving its goal. The content is a mix of match footage, behind-the-scenes videos, and programs about players (key stars get their own playlists, too)most of the content is in Spanish, as you’d expect, but the club also maintains an English language playlist. Some videos also feature captioning, which can be
automatically translated.
Real Madrid is one of the biggest sports teams in the world,and YouTube is an important way for the team to reach its vast number of fans in every country. A subscriber base of 1.4 million subscribers suggests it’s achieving its goal. The content is a mix of match footage, behind-the-scenes videos, and programs about players (key stars get their own playlists, too)most of the content is in Spanish, as you’d expect, but the club also maintains an English language playlist. Some videos also feature captioning, which can be
automatically translated.
